About Laura Carrier

Laura Carrier is VP, Data & Measurement Strategy at MediaMath. She is a retail guru with 10+ years of industry experience. Laura’s diverse retail experience spans into merchandising, omnichannel strategy, CRM, and marketing. Before joining MediaMath, she was most recently at Saks Fifth Avenue and Macy’s, and has also worked with diverse retailers of all sizes in mass, mid-tier, luxury and drug. At MediaMath, Laura provides new insights and solutions to meet clients’ needs while focusing on measurement within the marketing space.

Latest articles by Laura Carrier


Identity Resolution Explained

Customer data and identity resolution are complex. Clients I work with are often confused about which different types of data are available. They wonder which solution sets they should be exploring... Read more


What is Customer-Centric Marketing?

It’s seems like obvious advice to tell marketers to focus on the customer. After all, the whole idea behind marketing is to influence the customer’s actions and decisions. In practice though, ma... Read more


Back-to-School Starts Early for Marketers

This article originally appears on MarTech Advisor.  Back-to-school is just around the corner, and spending is projected to go up by 9.4 percent from last year. To help ensure advertisers are ta... Read more


Marketing Wiki: Tab Distraction

Quick: How many tabs do you have open on your browser right now? OK, you can stop counting. It’s a lot, right? So how did this happen? If you’re on the web all day, it’s not surprising that you kee... Read more