Laura Carrier is VP, Data & Measurement Strategy at MediaMath. She is a retail guru with 10+ years of industry experience. Laura’s diverse retail experience spans into merchandising, omnichannel strategy, CRM, and marketing. Before joining MediaMath, she was most recently at Saks Fifth Avenue and Macy’s, and has also worked with diverse retailers of all sizes in mass, mid-tier, luxury and drug. At MediaMath, Laura provides new insights and solutions to meet clients’ needs while focusing on measurement within the marketing space.
Customer data and identity resolution are complex. Clients I work with are often confused about which different types of data are available. They wonder which solution sets they should be exploring... Read more
If you’ve been reading nothing but the ad trade press for the past few years, then you might assume that the industry has got the “single view of the customer” problem licked.
After all, pretty ... Read more
It’s seems like obvious advice to tell marketers to focus on the customer. After all, the whole idea behind marketing is to influence the customer’s actions and decisions.
In practice though, ma... Read more
This article originally appeared on MarTech Series.
Broadly speaking, being customer-centric in your marketing represents a shift from a sole focus on company objectives to a focus on customer ... Read more
This article originally appeared in MarTech Advisor.
MediaMath’s VP of strategy and measurement Laura Carrier explores how marketers can ensure their advertising campaigns are timed in accordan... Read more
This article originally appears on MarTech Advisor.
Back-to-school is just around the corner, and spending is projected to go up by 9.4 percent from last year. To help ensure advertisers are ta... Read more
Quick: How many tabs do you have open on your browser right now? OK, you can stop counting. It’s a lot, right? So how did this happen? If you’re on the web all day, it’s not surprising that you kee... Read more
Most people know that last-touch attribution is flawed. Yet it remains the leading gauge for channel performance. This ignores the fact that giving the last ad viewed credit for a sale or desired a... Read more
This byline originally appeared on iMediaConnection.
Valentine's Day is the fourth largest retail holiday in the U.S. and may be growing even bigger. There was an increase in spending for the h... Read more