Laura joined MediaMath in 2015 and has served as the head of MediaMath Academy since 2019. Laura is an expert on digital marketing and the programmatic industry as well as in MediaMath’s TerminalOne digital ad buying platform. Laura’s expertise lies in translating complex subjects into simple explanations and memorable stories.
Laura received a B.A. in Physics from Florida International University and enrolled in a Medical Physics master’s program at Texas A&M, where she researched methods to create and sustain reformed learning environments. Laura combines her experience as a teacher and professional development coach with the industry knowledge to create engaging and meaningful learning programs and experiences.
It’s the middle of what has turned out to be a chaotic, confusing and concerning year on multiple levels. These days, I feel like every meeting, every email, every blog post, every work DM starts w... Read more
Cast your minds back seven years to when King Richard III was discovered in a pub car park, Edward Snowden was busy blowing whistles and programmatic display ad spend was $4.2 billion.
In 2013, ... Read more
We are in a golden age of TV content, much of which is only available in connected environments, not through traditional linear. Consumers are inherently drawn to the superior viewing experience TV... Read more
Training is a critical piece of the success of any organization because improved skills and knowledge at all levels increases competency and productivity. Training can improve skills and subject ma... Read more
Last month, New Marketing Institute (NMI) shared our experiences and advice on Snapchat via the HR Business & Legal Resources site. Our team has adopted Snapchat and other traditionally casual ... Read more
This article by Karen Ferraz originally appears on ExchangeWire and has been translated from Portuguese to English below:
The company specializing in programmatic media, recently celebrated its two... Read more