Jeremy Steinberg is the Global Head of Ecosystem at MediaMath tasked with motivating and uniting an alliance of top marketers and agencies while growing relationships with the right tech companies and publishers who share the common goal of delivering better outcomes for marketers, publishers and consumers alike. Jeremy brings with him nearly 20 years of industry experience, most recently serving as Chief Revenue Officer of Yieldmo, Global Head of Sales at The Weather Company and multiple sales leadership positions with 21st Century Fox.
This post originally went live on our SOURCE partner LiveRamp's blog here.
At the start of the COVID-19 pandemic, a dramatic increase in time spent consuming media accelerated a shift to over-t... Read more
The Incorporated Society of British Advertisers (ISBA) has released the findings of its two-year-long research into the workings and value of the current programmatic supply chain.
Even in the u... Read more
In a conversation with Rubicon earlier this year, our CTO/CPO Wil Schobeiri described our supply path optimization efforts (SPO) as “a fundamental component of ours.” We were the first DSP in marke... Read more
While CTV has been a channel on the steady climb for the last few years, advertisers have faced hurdles in adopting it. The landscape has been fragmented, with different apps and devices, pricing m... Read more
I arrived into Las Vegas early last week for a jam-packed week of meetings and events at CES and left with a sense of incredible gratitude for our team’s execution and for the excitement around our... Read more
We applaud the announcement yesterday by two industry leaders, Rubicon and Telaria, which when combined, can bring walled garden scale to premium publishers while remaining “open” to the needs of t... Read more
In today’s environment, the average programmatic transaction moves data across multiple different platforms, resulting not only in the loss of data, but also reduced match rates. This leads to:
... Read more