Isman is Senior Marketing Manager, APAC, at MediaMath and has an MBA from University of Strathclyde. He loves the incredible challenge of brand marketing across the diverse Asia Pacific markets and working with culturally diverse colleagues from around the world. When not at his office standing desk, he enjoys good ole’ family time with his wife and two boisterous toddler boys. Isman plans to complete his first triathlon in April 2016.
Geoffrey King, our VP of platform solutions in APAC, was profiled last month in AdNews's "Industry Profile" series, which interviews those working in advertising, ad tech, marketing and media in Au... Read more
MediaMath is proud to announce the launch of "Programmatic: The Shifting Paradigm of Digital Marketing," a commissioned study conducted by Forrester Consulting. The study surveyed 300 APAC marketer... Read more
Rahul Vasudev, Managing Director, APAC, MediaMath, shares his insight on data-driven marketing and its role in strategy-making, as well as how marketers can leverage new technologies this year to w... Read more
In a Campaign Asia-Pacific article written by Will Clem, the piece covers a panel discussion on programmatic buying at the Media 360 summit in Hong Kong last month. Marketing executives from across... Read more
Brand, agency and technology vendors --- all key players in the programmatic scene --- can all come out winning. That's what Joanna O'Connell, CMO at MediaMath talks about in a recent CampaignAsia ... Read more
Nearly 50 percent of customers in Australia say they own a tablet, smartphone and laptop. As consumers have started increasingly carrying out their shopping experiences across these devices---for i... Read more
This article originally appeared on iChainnel.
With online shopping so prevalent in today's retail scape, businesses are now poised to develop marketing strategies around the influx of eyeballs on... Read more
This article is authored by Saurabh Dangwal, Vice President, APAC, MediaMath, and originally appeared on ComputerWorld Malaysia.
Everywhere around the globe, across all markets and industries, da... Read more
While the future of digital marketing certainly looks bright with the increased maturity, adoption and convergence of marketing automation and programmatic advertising technologies, challenges rema... Read more
At MediaMath, we believe the agency’s role as a partner in the triumvirate is a very important element for any ambitious marketing organisation. Brands should leverage on agency partners' knowledge... Read more