Frith Farmar is VP, Global Agency Practice, at MediaMath. In her London-based role, Frith leads key strategic projects for a key MediaMath client, helping them develop their programmatic strategies and achieve their marketing goals. In 2013, Frith seized the opportunity to move to Singapore and establish MediaMath’s APAC headquarters, building and managing teams across Singapore and Japan over the course of 14 months. Frith is also a qualified trainer for MediaMath's New Marketing Institute and was profiled in The Drum’s “30 Under 30” in 2015 for her already fast-moving career.
Much buzz has been made recently about brand marketers taking more control of their technology investments. CMOs will control more technology budget than CIOs by next year, and they are solidly get... Read more
In a world where TV shows like Mad Men make us feel like advertising revolves around the west, it’s refreshing to work with a company whose global success has its origins in the east. Cheil Worldw... Read more