Leading the next phase of Mobile product evolution, Floriana brings deep programmatic adverting expertise and a clear point of view on the direction of mobile marketing. With over four years of mobile business development, product innovation, product marketing and client solutions, Floriana has a deep understanding of the Mobile media landscape, technologies and marketer challenges.
In today’s media environment, attention is a valuable and increasingly scarce commodity. Consumers are exposed to up to 10,000 brand messages a day and switch screens as much as 21 times an hour. T... Read more
No matter how many times an advertiser hears that they must run on mobile to reach their audiences, if they can’t measure the output of their investment, it’s a lost cause. In fact, many advertiser... Read more
GDPR. Ad blockers. Cambridge Analytica. Consumers have spoken, and their demands are clear: Advertising needs to stop being intrusive and start giving consumers more choice.
Mobile specifically ... Read more
Imagine not too long from now you begin a shopping trip by strapping on a VR headset. Though you’re in Terre Haute, Indiana, instantly, you’re beamed to a fashion boutique on Fifth Avenue in Manhat... Read more
Many advertisers see mobile as a black hole. Consumers spend 65% of their time on mobile devices but much of that time seems un-monetizable. While there’s proof that such advertising works, for man... Read more