As VP Global Marketing, Emma heads up marketing teams in EMEA, APAC and LatAM regions and is responsible for strategy, demand generation, content, PR and events. In her spare time, she enjoys travel (fortunately), is a culture buff and attempts yoga, swimming and cycling the streets of her home town London.
This post originally appears on Martech Advisor.
Years ago, marketers’ media channels were highly specialized and siloed. And there was good reason for that. As new channels emerged, they needed... Read more
This article originally appeared on MarTech Advisor.
Artificial intelligence: What is it really beyond a big buzzword? Is it machine learning? Is it just hype? Let’s take a deeper look under the... Read more
Dmexco 2017 is set to begin in two weeks as more than 30,000 advertising and marketing professionals from across the globe descend upon Cologne, Germany for a packed two days of presentations, exhi... Read more
Top online luxury fashion retailer Luisa Via Roma had a goal to build a transparent, global, full-funnel programmatic strategy, including branding and performance strategies.
To date, their disp... Read more
The time has come again. MediaMath is proudly sponsoring Cannes Lions, an annual celebration of creativity taking place 18th to 25th June that brings in marketers from around the globe, for the fif... Read more
Richard Beattie, SVP Commercial, EMEA, MediaMath, recently presented at Marketing Week’s “Get With the Programmatic”, a networking event which provides real-time information on developing programma... Read more
In a recent interview with Campaign Turkiye, Firat Dirik, who joined MediaMath in September as Regional Director, Eastern Europe, discussed his new position at the company, the current state of the... Read more
With almost half of the UK’s digital display ad spend allocated to programmatic advertising this year, it is fast becoming more than a line item on the media plan.
As 2015 comes to a close and ado... Read more
Black Friday 2014 hit the headlines for all the wrong reasons. Unprecedented demand for discounted goods took the UK by surprise and two thirds of customers felt retailers were unprepared for the s... Read more
Janicke Eckbo is Commercial Director for MediaMath across the Nordics. Janicke recently wrote an article for Norwegian publication Kampanje, where she discussed the opportunity programmatic offers ... Read more