About Emma Williams

As VP Global Marketing, Emma heads up marketing teams in EMEA, APAC and LatAM regions and is responsible for strategy, demand generation, content, PR and events. In her spare time, she enjoys travel (fortunately), is a culture buff and attempts yoga, swimming and cycling the streets of her home town London.

Latest articles by Emma Williams


The Insider’s Guide to Dmexco 2017

Dmexco 2017 is set to begin in two weeks as more than 30,000 advertising and marketing professionals from across the globe descend upon Cologne, Germany for a packed two days of presentations, exhi... Read more


Celebrating 5 Years at Cannes Lions

The time has come again. MediaMath is proudly sponsoring Cannes Lions, an annual celebration of creativity taking place 18th to 25th June that brings in marketers from around the globe, for the fif... Read more


Programmatic predictions for the year ahead

With almost half of the UK’s digital display ad spend allocated to programmatic advertising this year, it is fast becoming more than a line item on the media plan. As 2015 comes to a close and ado... Read more


How Brands Can Prepare for Black Friday 

Black Friday 2014 hit the headlines for all the wrong reasons. Unprecedented demand for discounted goods took the UK by surprise and two thirds of customers felt retailers were unprepared for the s... Read more
MediaMath EMEA - Nordics


Harnessing the Power of Programmatic

Janicke Eckbo is Commercial Director for MediaMath across the Nordics. Janicke recently wrote an article for Norwegian publication Kampanje, where she discussed the opportunity programmatic offers ... Read more