About Dave Reed

Dave Reed is Managing Director, International, at MediaMath. Dave has been at MediaMath for six years, and previously held roles as Chief Information Officer and Senior Vice President, Strategic Solutions. During his time at MediaMath, Dave has managed the MediaMath engineering team, developed technical solutions and worked with MediaMath’s largest clients to advance their strategic marketing objectives. Prior to joining MediaMath, Dave was founder and president of Xonos, Inc., a software development firm specialising in eCommerce and web applications. He architected and developed systems and processes to optimise marketing and business operations for clients such as Motorola, U.S. Department of Veterans Affairs, AT&T and the NFL. He has developed platforms for display marketing, product customisation, just in time production, business intelligence, and marketing databases while building and managing onshore and offshore development teams. Dave holds a B.A. from Yale University.

Latest articles by Dave Reed

EMEA: 2015 Trends Revisited


2015 Trends Revisited

At the end of 2014, it was predicted that programmatic media buying would push UK ad spend over the £20bn mark in 2015. Whilst current data suggests the UK will now cross that barrier in 2016, last... Read more