Catherine Archer has over 15 years of marketing experience, having worked in global corporations in Asia-Pacific, the United Kingdom, the United States and Brazil such as ThoughtWorks, Marcus Evans Group and Inter-American Development Bank, among others.
She graduated in Advertising & Marketing from PUC-MG in Brazil, and obtained international certifications at Valencia College in the US and Birkbeck University of London.
In 2015, Catherine joined MediaMath as the Marketing Director for Brazil and in 2016 was appointed as the Marketing Director for Latin America.
“It no longer makes economic sense to send a message to the many in hopes of persuading the few.”---Lawrence Light, former CMO, McDonald’s
Marketers are excited by the opportunities to interact ... Read more
Last week, we released a report with comScore called The State of Programmatic Buying in Latin America, which analyzed the challenges and opportunities for advertisers, agencies and publishers to c... Read more
When it comes to programmatic media buying, Latin America represents a region of contrasts.
For instance, it represents just 3 percent of total programmatic spend, making it is the smallest global... Read more
Earlier this year, we secured an earned speaking opportunity at one of the biggest advertising and marketing events in Mexico, IAB Conecta, organized by IAB Mexico. The event had around 1,700 atten... Read more