About Catherine Archer

Catherine Archer has over 15 years of marketing experience, having worked in global corporations in Asia-Pacific, the United Kingdom, the United States and Brazil such as ThoughtWorks, Marcus Evans Group and Inter-American Development Bank, among others. She graduated in Advertising & Marketing from PUC-MG in Brazil, and obtained international certifications at Valencia College in the US and Birkbeck University of London. In 2015, Catherine joined MediaMath as the Marketing Director for Brazil and in 2016 was appointed as the Marketing Director for Latin America.

Latest articles by Catherine Archer


The Reign of Programmatic

“It no longer makes economic sense to send a message to the many in hopes of persuading the few.”---Lawrence Light, former CMO, McDonald’s Marketers are excited by the opportunities to interact ... Read more