Cassie Vitelli is the Director of Product Marketing at MediaMath, responsible for driving successful product launches. Before joining MediaMath she held similar roles in the technology space focused mainly on mobile and location-based advertising. Outside of work, Cassie loves spending time on the water as much as possible.
Consumer-Centric marketing is an approach to media that allows marketers to create seamless experiences for customers across screens. Marketing is most effective when it is centered on the customer... Read more