Aruna Paramasivam is Head of Audience Partnerships at Mediamath. She is a veteran of the ad tech world having worked at Yahoo, Interclick and AOL over the years. She is passionate about the constantly evolving industry and thrives on its fast pace. Her primary focus continues to be commercializing new, unique and exciting solutions to the marketplace. As a former management consultant, she additionally brings an extensive background in business development, strategy and operations. Aruna holds a bachelor’s in Electrical Engineering from Rutgers University and a graduate degree in Engineering Management from Drexel University.
After two overwhelming days of nonstop networking and social events, the recovery from Dmexco is never easy, but the knowledge and lessons learned make it all worthwhile.
This year, we shared our ... Read more
We recently partnered with Mobilewalla, a mobile audience provider with a rare focus on APAC markets with full US coverage as well. I was fortunate to be introduced to their CEO and Founder, Anindy... Read more
With all the different audience targeting options available, we often get asked about data hygiene and quality. We do have one specific data partner in our audience marketplace, Webbula, that has c... Read more
It’s that time of year again where over 30,000 adtech professionals from all over the world will gather in Cologne, former capital of Germany, for what has become known as the “hotspot for digicono... Read more
Search data is considered especially valuable in audience targeting. If a user is actively searching for keywords, their intent to find information on these topics can be considered very strong. I ... Read more
In our quest to provide as many interesting and innovative audience targeting solutions as possible, we have recently focused on transactional data providers, who can provide data based on credit c... Read more
MediaMath recently became the first platform to carry Samba TV segments as “always on,” along with carrying their custom segments and measurement solutions. They have shown themselves to be one of ... Read more
We have recently partnered with PushSpring to offer their standard and custom segments within MediaMath’s TerminalOne platform. This partnership increases our mobile in-app targeting offering great... Read more
Consideration for language, age and gender remain top priorities when it comes to audience targeting. DataXpand, which specializes in Hispanic audiences in the US, Latin America and Europe, recentl... Read more
I recently had a chance to have lunch with Marc Johnson, CMO of Bombora, which offers a cooperative approach to intent data. With the recent demand for B2B and B2C data, we’ve tightened our partner... Read more