Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts.
Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.
Spring has sprung! And what better way is there to start the new season than getting up on your adtech knowledge?! Our loyal MM readers took to the blog last month to learn about the benefits of us... Read more
This article was originally published on CMO.com.
Emerging technologies are amazing in their own right. Think the internet of things, virtual reality, artificial intelligence, and voice. Taken o... Read more
Check out our most popular blogs for February below:
#1 GDPR Is A Force For Good: MediaMath's Zawadzki
#2 Incrementality is the Best Way to Prove Your Advertising is Working. Here's How to ... Read more
When programmatic turned 10 last year, our CEO Joe Zawadzki shared his thoughts on what the next 10 years could look like: “Programmatic in 10 years’ time kind of disappears. It will be the way tha... Read more
This article originally appears on AdAge.
Pandora said Tuesday that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Des... Read more
This article originally appeared in DMN News.
If the future was perfect, every digital marketer would install an AI system, flip a switch, and have it operate on auto-pilot. It would manage eve... Read more
This article originally appeared in Advertising Week 360 for AdWeek LATAM.
Be sure to check out Erich Wasserman, Co-Founder & Head of Strategic Business Development at MediaMath, who will b... Read more
Happy New Year from Team Content at MediaMath!
Check out our most popular blogs for January 2018 below:
#1 Incrementality is the Best Way to Prove Your Advertising is Working. Here’s How to... Read more
This video originally appears on Beet.TV.
Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave ... Read more
This article originally appears on MarTech Series here.
We spoke to executives across the globe to identify the top challenges that marketers would face in 2018. The common message was — “It’s ... Read more