Abhijit Shome is a Sales and Marketing executive with 25+ years of experience in early stage, mid-stage and Fortune 1000 companies. At Media Math, he is the SVP of Vertical Strategies with responsibility for the growth of our global business in specific industries. Before joining Media Math, Abhijit served as the VP of Marketing at Macy’s where he was responsible for i) curation & activation of customer data & insights in a secure privacy compliant manner ii) building & scaling of a people based advertising platform and iii) Macy's loyalty platform including Plenti - the only multi brand loyalty program in NA. Prior to joining Macy's, Abhijit was the Director of Sales Effectiveness at VWR International. He holds a B.E in Civil Engineering from the National Institute of Technology Karnataka. In his spare time Abhijit has served as a member of IBM's Customer Advisory Board, the Chair of Carnegie Science Center Awards and as a Trustee on the Board of The Ellis School.
This article originally appeared on EContent Magazine.
The divide between the physical and digital world is diminishing very quickly. Consumers are constantly mobile and have various devices to c... Read more