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ARTICLE

Are You Programmatic Ready?

July 13, 2016 — by MediaMath    

As much as we try and convince ourselves otherwise, this industry is confusing. I’m sure I don’t need to tell you, but things are changing rapidly.

Another thing that’s changing is the way people learn. How many times have you looked for a video tutorial before going to a professional? Add this to the ever evolving digital landscape and it’s clear that we all need to keep up!

Here at New Marketing Institute we understand this and we want to help. That’s why we’re launching our global webinar series next month, starting with an explanation of the programmatic key players. We know you’re busy, so we’ve designed the NMI Live webinars to be short snippets of digestible information.

How confident are you in answering the following questions?

• What is a Demand Side Platform (DSP) and what does it do?

• What is a Supply Side Platform (SSP) and what does it do?

• What are Data Management Platforms (DMP)? What do they do?

• What is an Ad Network? How is that different than an Ad Exchange?

• Why do marketers work with Ad Servers?

Feeling confident? Great! Come for refresher! Feeling a little shaky? Worry not, our expert trainers will be running through the who’s and the why’s of the programmatic space. The webinars will go out across 6 different time zones, so everyone is invited!

Join us on Wednesday, August 3rd for our first webinar and be sure to visit our website to find out more about the rest of the series. Register at 11am in your local region: