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ARTICLE

APAC: 2017 Programmatic Trends

December 27, 2016 — by Amarita Bansal    

With 2017 around the corner, programmatic continues to grow with digital ad spending reaching record highs yet again. We take a look at what’s trending next year in the programmatic scene across North America, EMEA, LATAM and APAC.

APAC is forecasted to have $1.48 billion smartphone users by 2019, due to a surge in smartphone adoption coming from emerging markets like China and India.

crf-2200_apac-2017-global-programmatic-trends-web

Amarita Bansal

Amarita Bansal is Senior Content Manager at MediaMath. In her role, Amarita provides thought leadership in the adtech space by fostering relationships across every team at MediaMath, producing content for the blog, demand generation initiatives, media placements and bylines. She also guides the content strategy for our account-based marketing efforts. Born and raised in West London, New York City is now her adopted home town. An alumna of Northwestern University’s Medill School of Journalism, Amarita has produced content across all digital platforms, previously working at Associated Press in the London bureau. She's a pilates enthusiast and loves to go giggin’.

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