2015 Holiday Retail: The Evolving Shopping Journey in Motion

November 16, 2015 — by Lauren Fritsky    

With less than two weeks until Black Friday, retail marketers are in the thick of holiday campaign planning. And now, more than ever, that planning has to account for a range of channels and devices shoppers will use to buy gifts. While brick-and-mortar stores still draw the majority of shoppers to complete their purchases, US holiday eCommerce sales for 2015 are anticipated to total $83 billion, an 11% increase from 2014.

The path to purchase now crosses digital and real-life channels. The good news is, the evolution of programmatic media buying can help retail marketers optimize, in real-time, their messaging to target shoppers regardless of channel or device so they are seeing the right ad at the right time. MediaMath has put together this moving image graphic to showcase some of the key facts, figures and dates retail marketers need to know this holiday season and tips for how to utilize programmatic to drive the best results. Click here to watch the video in full and remember to visit MediaMath Retail for all your holiday 2015 planning needs.