News

Back to about

News

Press Contact: Laura Colona

Article

MediaMath Partners With IRIS.TV, Launches Contextual Ad Targeting Solution

June 12, 2019

This article was originally published in MarTech Advisor. You can read the full article here. New offering empowers brands to better protect their audiences by selecting the types of content they do not want to be associated with, enhancing overall targeting, control and brand safety. New York: MediaMath, acclaimed independent programmatic…

Read More >

Article

MediaMath Puts Video Ads in Context with Iris.TV

June 11, 2019

This article was originally published in Broadcasting Cable. You can read the full article here. Programmatic ad company MediaMath has made a deal with Iris.TV that will let advertisers buy video campaigns based on contextual targeting. More programmatic campaigns are based on reaching a certain type of viewer, either based…

Read More >

Article

For More Comprehensive Customer Identity, Marketers Need a CRM + DMP

May 14, 2019

For more comprehensive customer identity, marketers must also use data-management platforms and check whether customer data platforms might further connect martech and adtech efforts, writes Laura Carrier VP, Vertical Strategy & Measurement, MediaMath, in Martech Advisor.

Read More >

Article

5 Steps to Improving Multicultural Marketing Campaigns

April 8, 2019

Danny Sepulveda, VP, Government Relations, talks about how marketers can ensure they are considering the multicultural aspects of their audiences when running campaigns.

Read More >

Article

Proprietary Universal ID Efforts Exacerbate An Already Fragmented System

April 5, 2019

John Slocum, our VP, DMP, talks about why an open, neutral approach to identity is the way forward.

Read More >
View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.