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Press Contact: Laura Colona

Article

Programmatic Digital Display Ad Spending Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US

November 21, 2019

Originally published on eMarketer. Executive Summary In a mere matter of years, automation has come to dominate how media buyers access display ad inventory. Programmatic advertising, that is, the use of automation in the buying, selling or fulfillment of ads, is no longer merely synonymous with real-time bidding (RTB), an…

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Press Release

MathCapital-Backed Tech Startup Octane11 Eyes Programmatic B2B

November 14, 2019

by James Hercher // Thursday, November 14th, 2019 – 1:09 pm The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday.Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors…

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Press Release

Octane11 Launches Full-Stack Platform for Multi-Channel B2B Digital Marketing

November 14, 2019

Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen Marketing and Technology Industry Executives

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Article

Why is programmatic still daunting to so many?

November 13, 2019

Originally published on AdNews. The programmatic ad buying space has experienced exponential growth over the last few years, alongside many a complex twist and turn. It’s now deeply embedded into media plans and tech players are continuing to find new and increasingly efficient ways of creating and offering different innovations…

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‘Client Demand’ Leads MediaMath to Integrate With LiveRamp

November 5, 2019

Originally published on Adweek. Setting aside their differences of two years ago, LiveRamp and MediaMath today announced a tie-up that will see the former’s IdentityLink (IDL) integrated with the latter’s demand-side platform. While earlier squabbles may have hindered the (seemingly) Sisyphean task of developing a “neutral identity solution” to help independent ad…

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