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Press Contact: Laura Colona

Article

Cannes You Dig It? A Cannes Lions 2019 Preview of a Sort

June 16, 2019

This article was originally published in Ad Monsters. You can read the full article here. Marie Kondo will be at the Cannes Lions festival. That’s all you need to know. That’s all I care about. On Monday, Ms. Kondo—or MK Ultra, as I call her—will be on a panel called “Less Stuff, More…

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Article

Salesforce And Adobe Lead Forrester DMP Wave With Embrace Of Privacy

June 14, 2019

This article was originally published in Ad Exchanger. You can read the full article here. by Sarah Sluis // Thursday, June 13th, 2019 – 5:11 pm Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well…

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Article

MediaMath Partners With IRIS.TV, Launches Contextual Ad Targeting Solution

June 12, 2019

This article was originally published in MarTech Advisor. You can read the full article here. New offering empowers brands to better protect their audiences by selecting the types of content they do not want to be associated with, enhancing overall targeting, control and brand safety. New York: MediaMath, acclaimed independent programmatic…

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Article

MediaMath Puts Video Ads in Context with Iris.TV

June 11, 2019

This article was originally published in Broadcasting Cable. You can read the full article here. Programmatic ad company MediaMath has made a deal with Iris.TV that will let advertisers buy video campaigns based on contextual targeting. More programmatic campaigns are based on reaching a certain type of viewer, either based…

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Article

For More Comprehensive Customer Identity, Marketers Need a CRM + DMP

May 14, 2019

For more comprehensive customer identity, marketers must also use data-management platforms and check whether customer data platforms might further connect martech and adtech efforts, writes Laura Carrier VP, Vertical Strategy & Measurement, MediaMath, in Martech Advisor.

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