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Press Contact: Laura Colona

Press Release

MediaMath refuerza el liderazgo regional; Nombra Vicepresidente Senior de Desarrollo de Negocios en LATAM

July 22, 2020

Ciudad de México, 22 de Julio, 2020 – MediaMath, la aclamada compañía independiente de tecnología publicitaria anunció hoy el nombramiento de un nuevo ejecutivo en LATAM. Guillermo Abud, respaldará la visión estratégica de la compañía para impulsar publicidad transparente, confiable e identificable. El exejecutivo internacional de OpenSlate, se une a…

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Google’s Cookie Fight Will Shape Future of Digital Advertising

July 16, 2020

July 2020 –  Shifts in the way data is shared threaten Facebook and other rivals in the $330 billion industry. You may not have noticed, but the web is on the cusp of a revolution. Groups of engineers around the world are beavering away on the biggest upheaval to it…

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W3C Ad Tech Members Panicked About Slow Progress For Third-Party Cookie Alternative

July 6, 2020

July 2020 – When Google Chrome announced in January that third-party cookies would be phased out in two years, senior ad tech leaders joined the W3C – the group that creates common standards for web browsers – to find ways for browsers to support advertising use cases such as targeting, attribution and…

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CCPA Is Officially Being Enforced, but There Are Still Unanswered Questions

June 30, 2020

June 2020 – A ballot initiative in November could add more to the law KEY INSIGHTS: Despite being enforceable from July 1, 2020, there are differing interpretations over CCPA. Those mishandling children’s data are likely to come into regulators’ crosshairs first. Enforcement of the California Consumer Privacy Act (CCPA) officially…

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Press Release

PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimisation

June 17, 2020

June 2020 – Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based…

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