Audience Town Announces Strategic Investment & New Executives to transform digital advertising for the $47 trillion US real estate industry.
Originally published on Business Insider. Newark, NJ, December 3, 2019: Audience Town, a vertical advertising platform for real estate companies, today announced a first-round of funding led by MathCapital with participation from multiple angel investors. With the investment comes a commercial partnership with global data management and advertising technology platform, MediaMath,…Read More >
Programmatic Digital Display Ad Spending Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US
Originally published on eMarketer. Executive Summary In a mere matter of years, automation has come to dominate how media buyers access display ad inventory. Programmatic advertising, that is, the use of automation in the buying, selling or fulfillment of ads, is no longer merely synonymous with real-time bidding (RTB), an…Read More >
by James Hercher // Thursday, November 14th, 2019 – 1:09 pm The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday.Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors…Read More >
Launch Integrations Include MediaMath, Oracle Data Cloud, Intersection, Bombora and EverString; Initial Funding from MathCapital and More Than a Dozen Marketing and Technology Industry ExecutivesRead More >
Originally published on AdNews. The programmatic ad buying space has experienced exponential growth over the last few years, alongside many a complex twist and turn. It’s now deeply embedded into media plans and tech players are continuing to find new and increasingly efficient ways of creating and offering different innovations…Read More >