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Press Contact: Laura Colona

Article

99 (Extra!) AI Predictions For 2020

December 18, 2019

Originally published on Forbes. “Q: How worried do you think we humans should be that machines will take our jobs? A: It depends what role machine intelligence will play. Machine intelligence in some cases will be useful for solving problems, such as translation. But in other cases, such as in…

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Article

Tech companies find creative ways to give back

December 12, 2019

Originally published on Tech Republic. WELL employees picked mandarin oranges for a food bank in Santa Barbara. Workers at Aadya bought Healthy Roots dolls for kids in Detroit from a startup toy company. Omintracs employees will place wreaths on the graves of military veterans on Wreaths Across America Day on Dec. 14. Starting in November…

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Article

Programmatic Digital Display Ad Spending Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US

November 21, 2019

Originally published on eMarketer. Executive Summary In a mere matter of years, automation has come to dominate how media buyers access display ad inventory. Programmatic advertising, that is, the use of automation in the buying, selling or fulfillment of ads, is no longer merely synonymous with real-time bidding (RTB), an…

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Article

Why is programmatic still daunting to so many?

November 13, 2019

Originally published on AdNews. The programmatic ad buying space has experienced exponential growth over the last few years, alongside many a complex twist and turn. It’s now deeply embedded into media plans and tech players are continuing to find new and increasingly efficient ways of creating and offering different innovations…

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Article

How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

October 4, 2019

This article originally appeared on Beet.TV. Compared with some of the more troubled parts of the digital advertising ecosystem, TV has always been considered cleaner. Whilst online ad buyers, over the last few years, have wrung their hands over viewability, fraud and supply-chain transparency issues, television – if only because…

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