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Press Contact: Laura Colona

Article

Experts help break down California’s new privacy laws

January 2, 2020

Originally published in Campaign Magazine. Digital-marketing gurus share their insights with Campaign US. As the California Consumer Privacy Act comes into effect January 1, it is both under question and under renovation. The law mandates that California residents know what personal data is being collected and to whom it is…

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Article

HOW PUBLISHERS CAN PROGRAM AD TECHNOLOGY TO HANDLE RESTRICTED DATA

December 31, 2019

Originally published on AdAge. When the California Consumer Privacy Act takes effect in January, visitors to websites will be asked whether their personal data can be sold. Publishers of those websites will have to determine how the law applies to their ad business and whether they will still share data…

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Article

99 (Extra!) AI Predictions For 2020

December 18, 2019

Originally published on Forbes. “Q: How worried do you think we humans should be that machines will take our jobs? A: It depends what role machine intelligence will play. Machine intelligence in some cases will be useful for solving problems, such as translation. But in other cases, such as in…

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Article

Tech companies find creative ways to give back

December 12, 2019

Originally published on Tech Republic. WELL employees picked mandarin oranges for a food bank in Santa Barbara. Workers at Aadya bought Healthy Roots dolls for kids in Detroit from a startup toy company. Omintracs employees will place wreaths on the graves of military veterans on Wreaths Across America Day on Dec. 14. Starting in November…

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Article

Programmatic Digital Display Ad Spending Ad Spending and Industry Trends Through 2021 for Canada, China, France, Germany, the UK and the US

November 21, 2019

Originally published on eMarketer. Executive Summary In a mere matter of years, automation has come to dominate how media buyers access display ad inventory. Programmatic advertising, that is, the use of automation in the buying, selling or fulfillment of ads, is no longer merely synonymous with real-time bidding (RTB), an…

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