Press Release

MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

Enables Industry to Activate Contextual Video Data at Scale   NEW YORK – June 17, 2019 – MediaMath, acclaimed independent programmatic company for marketers, today announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target…

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Press Release

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience   NEW YORK – June, 17, 2019 – MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the global leader in bot fraud protection, today announced a new partnership that…

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Article

Cannes You Dig It? A Cannes Lions 2019 Preview of a Sort

This article was originally published in Ad Monsters. You can read the full article here. Marie Kondo will be at the Cannes Lions festival. That’s all you need to know. That’s all I care about. On Monday, Ms. Kondo—or MK Ultra, as I call her—will be on a panel called “Less Stuff, More…

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Article

Salesforce And Adobe Lead Forrester DMP Wave With Embrace Of Privacy

This article was originally published in Ad Exchanger. You can read the full article here. by Sarah Sluis // Thursday, June 13th, 2019 – 5:11 pm Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with increased pressure from privacy regulation as well…

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Article

MediaMath Partners With IRIS.TV, Launches Contextual Ad Targeting Solution

This article was originally published in MarTech Advisor. You can read the full article here. New offering empowers brands to better protect their audiences by selecting the types of content they do not want to be associated with, enhancing overall targeting, control and brand safety. New York: MediaMath, acclaimed independent programmatic…

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