Press Release

Ninety-One Percent of Marketers Want to Put Consumers First But Only Half Actually Are, Econsultancy Report Commissioned by MediaMath Reveals

In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from Econsultancy commissioned by MediaMath shows marketers understand the commercial importance of focusing on the consumer experience first, yet many companies are failing to adopt best practice.

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Article

MediaMath, Integral Ad Science & Rubicon Project Join Mindshare For Blockchain Alliance

Mindshare and blockchain platform Zilliqa are building a programmatic alliance on blockchain designed to explore the application of the technology in the advertising ecosystem.

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Press Release

MediaMath Announces New Native Advertising Offering

Ad Tech leader makes improving consumer experience central in new channel release

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Article

Retailers set sights on Facebook, Google ad revenue

While retailers have a long way to go before they come close to Google and Facebook digital advertising prowess, their instant access to data on what is selling puts stores in a strong position, said Joe Zawadzki, CEO of MediaMath

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Press Release

Opt-In Video Advertising Is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

OpenX, the world’s leading independent advertising technology provider, today revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association and MediaMath.

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