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Press Contact: Laura Colona

Article

How OTT Ads Get Higher Viewability & Less Fraud: MediaMath’s Fisher

October 4, 2019

This article originally appeared on Beet.TV. Compared with some of the more troubled parts of the digital advertising ecosystem, TV has always been considered cleaner. Whilst online ad buyers, over the last few years, have wrung their hands over viewability, fraud and supply-chain transparency issues, television – if only because…

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Article

MediaMath commits to 100% accountable, addressable media supply chain by end of 2020

October 3, 2019

The company said it will implement a persistent, portable user-level ID across desktop, mobile and TV.

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Article

MediaMath’s ‘Source’ Aims To Reboot Ad-Tech For Transparency: CEO Zawadzki

October 3, 2019

MediaMath, one of the leading ad-tech software suppliers, is attempting to reboot the entire supply chain with a new initiative, Source, that makes several promises all at once.

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Article

5 Big Takeaways From Advertising Week New York (#AWNewYork) 2019

October 3, 2019

Officially announced at the ANA Masters of Marketing Week, MediaMath has made a commitment to developing a 100% accountable and addressable supply chain by the end of 2020.

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Article

MediaMath Commits To 100 Percent Accountable & Addressable Digital Media Supply Chain By End Of 2020

October 2, 2019

Anchor Ecosystem Partner Rubicon Project joined by Video & CTV/OTT Leader Telaria, Acoustic, Akamai, Business Insider, Crackle Plus, Havas Media, IBM Watson, Inscape/Vizio, IRIS.TV, News Corp, Octopus Interactive, Oracle Data Cloud, Publishers Clearing House and White Ops

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