Cross-Channel Media

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The digital media landscape is more complex than ever, with a multitude of channels comprised of different suppliers, different data, and different formats. But those differences don’t have to mean siloed, uncoordinated, and inefficient media buying. Consumers move fluidly and seamlessly through the digital universe, and so should your brand. Through TerminalOne, marketers can access more supply than through any other platform in the world, and easily manage a holistic media plan within a single UI that provides integrated and normalized workflows, execution, and reporting across all RTB as well as programmatic premium channels. Media available through the TerminalOne Marketing OS™ includes:

Display:  Maximize the scale and impact of your display budget with access to nearly 100 billion display impressions a day around the globe, from major publishers, ad exchanges, and SSPs, including all IAB units, custom sizes, expandables, and other formats.

Video: Combine the power of video advertising with the benefits of programmatic to seamlessly extend your TV buying into digital video. TerminalOne combines access to all leading video suppliers with a wide variety of supported formats, precise audience targeting, enhanced reporting, and integrated Nielsen measurement, to deliver a complete video solution.

Social: Capture the unique benefits and high-performance of social media using TerminalOne’s social offerings, including the industry’s first self-service solution for buying on The Facebook Exchange and the industry’s first Twitter Tailored Audiences app.

Mobile:  Harness the explosive growth of mobile advertising with TerminalOne’s comprehensive mobile media buying capabilities, including unmatched global access to mobile web and mobile app inventory, proprietary device recognition and cross-device targeting solutions, advanced campaign targeting options for mobile, and mobile-specific reporting. 

Emerging channels:  As the industry shifts to programmatic, TerminalOne will evolve with the market. You can rest assured that TerminalOne will continue to operate at the forefront of innovation, providing MediaMath clients with access to all IP-addressable media, including connected TV, digital out-of-home networks, and whatever else the next generation of digital media has in store.

Premium: Across all channels, TerminalOne offers a variety of ways to access premium inventory, programmatically.   These include Private Marketplace, where buyers can provision directly-sourced publisher inventory to enjoy the benefits of RTB on their direct guaranteed buys; Automated Guaranteed, where buyers can discover and buy premium publisher inventory before it goes to the open market; and TerminalOne’s Premium Marketplace, where buyers can purchase curated premium media in “always-on” fashion, without the need for bespoke deals.

Remove the silos between channels and unify your digital marketing with the TerminalOne Marketing OS™.


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