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The New Rules of the Road: Marketing Data Governance in the Era of “Big Data”

Data is quickly emerging as the centerpiece of customer engagement—and it’s only growing in importance. Protecting client data and implementing stringent governance policies is not only critical to customer retention and business credibility, but also impacts ROI. Therefore, it’s essential that brand marketers take an active role in the strategy to protect that data and manage privacy concerns.

Download The New Rules of the Road: Marketing Data Governance in the Era of “Big Data” to discover key components that all data practitioners should consider as they develop and maintain their own data governance practices. You’ll learn:

  • Five key actions marketers should undertake as they build a strategic data governance capability
  • Why the approach to data management requires a unified strategy across the entire organization
  • What role technology vendors should play in supporting a data governance strategy
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