Education

Back to White Papers

White Papers

Programmatic Everywhere: Data, Technology and the Future of Audience Engagement

“Programmatic Everywhere” will soon drive all marketing strategies and customer engagement practices, both on and offline. Pursuing real-time bidding buying strategies, audience segmentation practices, and data application is critical as programmatic emerges as the new norm.

Download Programmatic Everywhere: Data, Technology and the Future of Audience Engagement to discover how and why to cash in on the value offered by display media. You’ll learn:

  • Why 73% of surveyed respondents are pursuing real-time bidding buying strategies today
  • Why 87% of surveyed respondents say they will use programmatic approaches to audience segmentation in the near future
  • The importance of data integration to power audience-centered programmatic efforts
Back to White Papers
View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.