Programmatic Everywhere: Data, Technology and the Future of Audience Engagement
“Programmatic Everywhere” will soon drive all marketing strategies and customer engagement practices, both on and offline. Pursuing real-time bidding buying strategies, audience segmentation practices, and data application is critical as programmatic emerges as the new norm.
Download Programmatic Everywhere: Data, Technology and the Future of Audience Engagement to discover how and why to cash in on the value offered by display media. You’ll learn:
- Why 73% of surveyed respondents are pursuing real-time bidding buying strategies today
- Why 87% of surveyed respondents say they will use programmatic approaches to audience segmentation in the near future
- The importance of data integration to power audience-centered programmatic efforts