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Marketing to Millennials

Do They Really Shop Online Differently than Other Generations?

Get our research report to see if how Millennials really shop online differs from other generations

Millennials are a much scrutinized generation that has caught the rapt attention of brands and agencies. This tech-savvy, socially responsible and customization-craving population wants to create their own individual experiences with each brand from which they buy. Marketing to Millennials: Do They Really Shop Online Differently than Other Generations? asked 1,000 US and Canadian consumers aged 18 to 34 and 500 aged 35+ about their shopping habits to see if the generations really differ in how they buy. Here’s a sampling of what we found:

  • Both Millennials and those 35+ do the majority of retail browsing in-store—57% and 61%, respectively
  • Both age groups are more likely to click on a mobile ad over a desktop ad—55% of those 18-34 and 52% of those 35+
  • Millennials are slightly more bothered by ads they see after they’ve been to a retailer site for the same or similar merchandise from that retailer—83% of those 18-34 vs. 77% of those 35+
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