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Making Better Data Investments in 2016

If you missed our webinar “Making Better Data Investments in 2016” with Joanna O’Connell, MediaMath CMO, Jonathan Margulies, Managing Director, Winterberry Group, and Jodie Sangster, CEO, ADMA, CEO, IAPA & Chair, GlobalDMA, we’ve made the recording available to watch on demand. In the presentation, you will learn:

  • Highlights from the 2015 edition of the Global Review of Data-Driven Marketing and Advertising, which surveyed 3,000 global marketers on how they are using and plan to use data in their efforts
  • 5 areas to consider when making better data investments, such as use of 2nd- and 3rd-party data and using a demand-side platform (DMP)
  • Use cases and case studies that speak to better activation of data across channels
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