Effective as of May 20, 2010
MediaMath markets a proprietary platform for advertising agencies, which provides technology, strategy, services, and insights to trade effectively across the leading display advertising exchanges on behalf of major advertisers (collectively, the “Services”). This Privacy Statement presents our privacy policy, including MediaMath’s privacy practices for our www.MediaMath.com web site.
MediaMath is deeply committed to protecting the privacy of Internet users. Accordingly, we strictly adhere to all industry guidelines, and will continue to review and improve our privacy policy and procedures to ensure the safety and protection of consumer information.
MediaMath’s technology complies with the rules of the Platform for Privacy Preferences (P3P) Project, as outlined by the World Wide Web Consortium. P3P provides a simple, automated way for users to gain more control over the use of their personal information.
MediaMath is a member of the NAI (www.networkadvertising.org) and is in compliance with the NAI’s Self-Regulatory Principles. We believe that these Principles will protect and ensure individual consumer privacy and have adopted the Principle’s guidelines and regulations.
In the course of delivering an ad to you, MediaMath does not collect personally identifiable information about you. In other words, we do not collect information, such as your name, address, phone number, or email address. However, MediaMath does collect certain non-personally identifiable information about you, such as your browser type (for example, Netscape or Internet Explorer), the type of computer operating system you use (Macintosh or Windows, for instance), and whether you responded to the ad delivered. The non-personally identifiable information that we collect is used for the purpose of targeting ads and measuring the effectiveness of ads on behalf of MediaMath's advertisers. This non-personally identifiable information includes:
| Domain Type | com, .net, .edu, etc. |
| Standard Data | Common information found in every communication sent over the Internet. Using this information, MediaMath can infer information such as: browser type (e.g., Netscape or Internet Explorer); operating system (e.g., Macintosh or Windows); browser language (e.g., Java or Unix); Internet service provider (e.g., MindSpring or AOL). |
| Clickstream Data | MediaMath can infer how you use out client sites and pages on the Internet. |
In addition to the data above, MediaMath may receive non-personally identifiable data, such as behavioral, contextual or demographics, through partnerships with online and offline 3rd party data providers.
Like most Internet sites, MediaMath uses "cookies" to enhance user's experience on the Web. MediaMath cannot use these cookies to personally identify you in any way, and these cookies in no way damage your system or files.
What are cookies and how do they enhance your Web experience?
A MediaMath cookie is a unique number that is assigned to you the first time MediaMath serves you an ad or identifies you on a client’s website. This number is stored in a file on your computer and helps us deliver the optimal ad to you. For instance, cookies help MediaMath ensure that you don't repeatedly see the same advertisement. Cookies can also help advertisers measure how you utilize an advertiser's site and the effectiveness of an advertisement. This information can then be used by advertisers to better cater to your needs. In other words, cookies help us deliver to you the types of ads in which you are more interested.
Although MediaMath believes that cookies help enhance your experience on the Web by delivering more relevant messages to you, MediaMath does not need cookies to deliver ads to you. If you decline a MediaMath cookie, you will still be able to view ads; however, you may see the same ad repeatedly or be delivered ads that have no relevance to you.
MediaMath sets our cookies to expire after five years and the expiration date updates every time you encounter our server. MediaMath retains the web log data for ninety days and aggregations and reports for up to three years.
If do not want the benefits of cookies, there is a simple procedure that allows you to deny this feature. In order to “opt out” of the benefits of cookies, you may click here: MediaMath Opt-out. You may opt out of other online advertising companies that are members of the NAI here: NAI Global Optout.
Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
If you have opted out and wish to opt back in you may use the cookie settings in your browser to clear the MediaMath optout cookie. If you have questions, please contact us at privacy@nullmediamath.com.
Clear gifs (also known as web beacons) are used in combination with cookies to help web publishers understand how visitors interact with their web sites. A clear gif is a transparent graphic image that is placed on a site. The use of a clear gif allows a web site to measure the actions of the visitor opening the page that contains the clear gif. MediaMath may utilize clear gifs to measure visitor behavior, to help us improve visitor experience, and to manage Site content.
MediaMath may publish or otherwise make public anonymous, aggregate or summary information regarding our Site visitors and campaigns run on behalf of our clients. MediaMath may share visitor level data with a client, restricted to include only data associated with the client’s campaigns. MediaMath will never share visitor data with any third parties. There also may be instances when we may disclose visitor information in order to: protect the legal rights of Media Math or its employees, agents and contractors; protect the safety and security of visitors to our Site; protect against fraud; or to comply with the law or legal process. If Media Math sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may transfer visitor information to a third party as part of that transaction.
MediaMath does not collect or ask visitors to reveal any personal information on our corporate website. MediaMath uses non-personally identifiable information from our Web site log files to determine how you found out about us, what your interests are regarding our services, and how to further improve our site and our service towards you.
Since MediaMath does not collect personally identifying information (such as your full name, email address, mailing address, telephone number, or credit card number) (“PII”) we do not maintain a process for an individual to review and/or request changes to his or her PII.
MediaMath uses commercially reasonable measures to safeguard data in our possession against loss, theft and unauthorized use, disclosure or modification. No transmission of data over the Internet, however, is guaranteed to be completely secure. It may be possible for third parties not under the control of to intercept or access transmissions or communications unlawfully. While we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us.
From time to time Media Math may revise this Privacy Policy. If we make revisions that change the way we collect or use PII those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of the Policy. Therefore, you should review it periodically so that you are up to date on our most current policies and practices.
If you have any questions, comments or concerns about our Privacy Policy, you may contact us at privacy@mediamath.com or you can send correspondence to the following address: MediaMath Inc., Attn: Tom Craig, 415 Madison Avenue, 3rd floor, New York, NY 10017.
This privacy statement applies solely to the technology and Web site of MediaMath. MediaMath’s Web site contains links to other sites. Please be aware that MediaMath is not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.
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