Attribution is a tricky area for marketers. You know you need to do it, but it can be complex, confusing and often a costly investment in time, resources and technology.
Here’s the real deal:
If you’re not measuring the impact of your marketing efforts—especially in today’s world of fragmented devices and touchpoints—you are likely missing out on ROI opportunities and wasting spend on channels, strategies and audiences that aren’t performing well. Plus, getting attribution right helps you maximize your learnings to make better business decisions over time.
This guide will provide an overview of the what, why and how of attribution in today’s marketing landscape.