ConvertroConvertro provides advertisers enhanced transparency into the effectiveness of their marketing channels by tracking all customer-initiated marketing interactions with their sites, rather than simply focusing on the last click. Using technology beyond cookie tracking, Convertro is able to provide a richer data set that is not subject to problems that plague cookies, such as deletion, expiration or cross-domain issues. Convertro provides an interactive platform for marketers to perform detailed analysis of this robust data in real time, allowing them to get a better understanding of the actions that are actually driving sales, thereby facilitating better-rationalized marketing decisions.
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