Through a unique app integration between MediaMath & Eloqua, marketers can now powerfully combine paid and owned media strategies, create more robust, actionable audiences, and drive greater ROI.
Exclusive to joint MediaMath and Eloqua customers, the app allows marketers to create email-based, first-party audience segments and retarget them through MediaMath’s TerminalOne Marketing Operating System, reinforcing email messages and engaging customers across channels.
This partnership represents another exciting way in which MediaMath is providing the tools for audience management and cross-channel activation.
Leverage the partnership to:
- Close the loop between email interactions and other media channels
- Create message alignment across all channels
- Scale beyond siloed marketing automation
- Drive higher conversion and engagement rates