MediaMath Omnichannel Certification

Omnichannel Certification

A multi-module certification course on the technologies that marketers need to know in order to be truly literate in the programmatic space. We provide three separate tracks on tactics that go beyond regular display: video, social, and mobile. We recommend mastering each omni-channel offering to gain full-funnel knowledge of the digital ecosystem.

Digital Marketing Certification

 

Omnichannel Certification Courses

These courses are designed for individuals who are new and/or transitioning into the industry as well as students and recent college/university graduates.

Please note: all classes are available in-person or via virtual dial-in

Video

E-MAIL

What’s Covered:

  • Introducing the history and current state of the video advertising landscape
  • Understanding key terms and terminology of video marketing
  • Demystifying technology specific to video campaigns, such as VAST tags
  • Sharing best practices for running your video campaigns

Course Materials:

  • Participant Workbook
  • Access to Grovo Training Videos

Prerequisites:

  • Some online experience would be beneficial, but not necessary to attend.


Mobile

E-MAIL

What’s Covered:

  • Introducing the history and current state of the mobile advertising landscape
  • Understanding key terms and terminology of mobile marketing
  • Demystifying technology specific to mobile devices
  • Sharing best practices for running your mobile campaigns

Course Materials:

  • Participant Workbook

Prerequisites:

  • Experience in online advertising or completion of Intro to Digital Marketing


Social

E-MAIL

What’s Covered:

  • Understanding the history and current state of the social advertising landscape
  • Grasping key terms and terminology specific to social advertising
  • Understanding Facebook & Twitter ad types and targeting options relevant to specific goals
  • Grasping best practices for your campaigns on social platforms

Course Materials:

  • Participant Workbook

Prerequisites:

  • Experience in online advertising or completion of Intro to Digital Marketing