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December 16, 2013, Article

Article

Yahoo! Announces New 'Programmatic Guaranteed' Partners

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Yahoo! today announced new partner integrations with Yahoo Programmatic Guaranteed.

MediaMath, DoubleClick Bid Manager, and The Trade Desk, Inc. have integrated as launch partners with Yahoo to access guaranteed inventory through our advertising  platform. This includes premium display inventory on Yahoo sites like Yahoo Finance, Yahoo News, Yahoo Sports, and more.

“MediaMath is focused on providing our customers  with technology  that helps them be more effective, and working with Yahoo is part of this,” said Greg Williams, Co-Founder, SVP OPEN Partnerships for MediaMath. “By integrating with Yahoo, we are making programmatic media transactions more scalable and efficient for digital marketing professionals.

Additionally, agency partners including Accuen, Amnet, Magna Global, Merkle and Neo@Ogilvy are leveraging Yahoo Programmatic Guaranteed.

“With Yahoo, we have been able to seamlessly integrate thebuying  of guaranteed display inventory into our programmatic process and have already seen a positive ROI,” said Megan Pagliuca (pictured), VP and GM of Digital Media for Merkle.

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