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December 5, 2014, Article

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Video Ad News: Week in Review “MediaMath Unveils TerminalOne App Featuring Nielsen Online Campaign Ratings Data”

MediaMath Unveils TerminalOne App Featuring Nielsen Online Campaign Ratings Data

MediaMath, a buy-side programmatic ad platform, released a new T1 app, which enables access to Nielsen’s Online Campaign Ratings data on campaign performance and the ability for marketers to incorporate this data into all programmatic efforts within a single interface.
MediaMath will continue to expand its relationship with Nielsen, with plans to offer its Online Brand Effect (OBE) optimization solution, as well as open up access to standard and custom syndicated data segments through Nielsen Audience Measurement Segments, offering both syndicated and custom precision marketing solutions.

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