Video Ad News: Fortnight in Review: MediaMath's Mega-Raise
June 6, 2014 – Here’s an overview of the top stories in online video from the last two weeks. For a weekly update of industry news, subscribe to the VAN Video Round-Up.
MediaMath Raises $73.5 Million, Increases Debt Facility to $105 Million
MediaMath, a programmatic buying platform, announced a $73.5 million Series C financing round, led by Boston-based growth equity firm Spring Lake Equity Partners, formerly the private equity arm of Tudor Investment Corporation. In addition to the Series C financing, MediaMath increased its debt facility to $105 million, for a total funding of more than $175 million.
MediaMath say the funding will be used to continue their global growth and support its new international offices in the EMEA, APAC, and Latin American markets, while also accelerating the introduction of new products and features for their ‘TerminalOne Marketing Operating System’.