Video Ad News: Companies owning both Ad Tech and Media Pose Problems for Marketers
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The wave of consolidation in ad tech has lead to many vendors being owned by companies with media interests. While many insist their ad technology and media divisions function independently, sometimes the perceived conflict of interest is an issue for advertisers and publishers. For example, an advertiser might ask whether a DSP they’re using could divert spend towards the ad tech vendor’s own inventory instead of focusing on delivering on their marketing objectives. Here Eric Wasserman, Co-Founder and Chief Revenue Officer at MediaMath, discusses the importance of being ‘media agnostic’ and choosing a side (in his case, the buy-side).