The Drum: The Exchange Lab's Chris Dobson takes executive chairman role as MediaMath deal announced
June 16, 2014 – The Exchange Lab’s Chris Dobson has taken on the role of executive chairman, the company has announced.
Dobson joined the company in January as non-executive director, and in his expanded role he will be responsible for working with CEO James Aitken to drive business growth internationally.
Dobson said: “Our journey as a business is now entering its next exciting phase to help marketers, whoever and wherever they are, to get the best results from the integration of programmatic into their marketing plans.
“We are in a great place to provide unrivalled business intelligence to our customers and I can’t wait to see how this impacts on the discipline of digital marketing worldwide.”
Before joining The Exchange Lab, Dobson was executive vice president and general manager of BBC Advertising Division.
In other news, The Exchange Lab and MediaMath have announced a partnership that will give The Exchange Lab’s clients access to MediaMath technology.
Aitken said of the deal: “It is another example of the momentum that programmatic is creating in the marketplace. Programmatic is no longer a part of the media plan – rather it is evolving to such a degree that the media plan now executes via programmatic technology.”
The deal will allow The Exchange Lab’s clients greater reach across all channels and MediaMath joins The Trade Desk, DoubleClick Bid Manager, AOL, Yahoo Ad Exchange, AppNexus and Tubemogul among technologies clients have access to.