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August 26, 2009, Article

Article

MediaMath Fuels Continued Growth with Staff Expansion

Digital Media Leader Hires Across Business Functions to Meet Increasing Industry Demand and Expand Ongoing Platform Innovation

NEW YORK — August 26, 2009 ― MediaMath, the leading digital media buying platform and services company, today announced it has expanded staff by over 30 percent in the past two months to help service accelerating agency demand for high-performance media trading solutions.  

This news comes on the heels of MediaMath’s $12.5 million financing announcement, which has enabled the company to strengthen its management, development and engineering functions, and expand innovation efforts across every aspect of MediaMath’s digital media buying platform.

“We’re committed to helping the industry adopt media trading as a way to bring increased efficiencies and performance to all parties,” said Joe Zawadzki, CEO of MediaMath.  “Each one of our new employees dramatically enhances our ability to do so – by fostering continued innovation on the only fully-scaled platform in the industry, and by increasing our ability to help our agency clients use real-time optimization and proven best practices to drive higher consumer response and campaign returns.”

KEY HIRES

Steven Kaufman has been named Executive Vice President of Account Services, where he brings over twenty years’ industry experience.  Kaufman will be responsible for overseeing all client relationships across MediaMath’s Platform (SaaS) and Trading (Managed Service) models, with particular focus on helping them leverage MediaMath’s toolset to achieve maximum business impact.  Kaufman comes to the company from Digitas, where he spent 10 years leading its New York media team and global search engine marketing practice. Kaufman’s classic direct and interactive marketing background also includes experience across industry verticals at such leading agencies as Wunderman Worldwide and Agency.com. His expertise stretches across a broad range of verticals – from financial services and pharmaceuticals, to CPG and subscription marketing – and he brings a deep understanding of clients’ opportunities, challenges, and workflows.  

Richard Greenberg, MediaMath’s new Vice President of Marketing, brings sixteen years’ experience in marketing and business consulting, brand management, and data-driven marketing services. In addition to coordinating MediaMath’s own marketing, Greenberg will lead efforts to help platform clients structurally replicate MediaMath’s proven managed service best practices, developed and honed over hundreds of campaigns, in-house.  Areas of focus will include business planning, organizational development, trading and client service processes, staffing approaches, and hiring support.  Immediately prior to joining MediaMath, Greenberg was a Partner at Rosetta, the largest independent interactive agency in the U.S. He also spent five years in brand management at Procter & Gamble and Unilever, and six years in senior marketing services roles at such companies as Cordiant Communications Group and Madison Direct Marketing.  

Natalie Mazer, PhD, MediaMath’s new Yield Director, has over five years’ experience in channel analytics, statistical modeling, and research.  As Yield Director, Mazer will help lead continued innovation within MediaMath’s proprietary trading programs and optimization algorithms.  Before joining MediaMath, Natalie was Manager of the Risk Online Acquisition, Pricing, and Channel Analytics Group at American Express.  

In addition to Kaufman, Greenberg, and Mazer, MediaMath has nearly doubled its software engineering, interface design, and quality assurance staffing levels to help expand second-generation technology platform development. The investment demonstrates the company’s commitment to continuously evolving the first and largest media-buying platform in the industry, which is focused on providing advertising agencies with the technology and back-office services needed to trade effectively across leading display advertising sources.    

The MediaMath platform includes a common interface and workflow, data management layer that integrates marketer and third-party data, PhD-designed algorithms and bid optimization, and deep relationships with over a dozen major sources of quality supply, including Yahoo! RightMedia, Google’s DoubleClick Advertising Exchange, Microsoft AdECN, Facebook, and others.

ABOUT MEDIAMATH

MediaMath’s automated buying platform provides advertising agencies with access to tens of billions of impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and quants. Investors in the company include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, and European Founders Fund. For more information on MediaMath, visit www.mediamath.com.

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