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January 15, 2010, Article

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MediaMath Named 'OnMedia Top 100 Winner' by AlwaysOn

Media technology leader recognized for creating revolutionary trading and optimization platform

NEW YORK — January 15, 2010 ― MediaMath, the world's first and largest "demand side platform" (DSP) for online advertising, today announced that it has been named to the OnMedia Top 100, AlwaysOn's annual listing of the hottest emerging companies in digital advertising.

Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

MediaMath has been a perennial industry innovation leader since it invented the demand side platform sector in 2007. For example, it has integrated more media and third-party data sources than any other platform, built the most advanced impression bidding cloud – capable of handling 500,000 impression targeting decisions per second and processing over 20 terabytes of data daily, and achieved first-mover status on key partnerships like BlueKai certification.

"Our TerminalOne platform is the most sophisticated technology available to help agencies manage millions of dollars across billions of impressions daily. Providing our clients with best of breed technology is our number one goal and we're thrilled that AlwaysOn has recognized our innovative platform," says Joe Zawadzki, CEO of MediaMath. "We thank the editors of AlwaysOn for honoring our contribution to the digital media industry."

MediaMath and other OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 1, 2010, at the Mandarin Oriental Hotel in New York City. This two-and-a-half-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized." says Tony Perkins, founder and CEO of AlwaysOn. "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list.

MediaMath is pioneering an innovative digital advertising platform that allows marketers to leverage robust technologies and data to gain behavioral insights and power digital media trading through one simple interface. With MediaMath's TerminalOne, agencies impactfully target their online ad dollars and cost-effectively reach the consumers that matter most to their clients. The platform runs hundreds of advertising campaigns across 13 billion daily impressions in 23 countries around the world.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34216.

ABOUT MEDIAMATH

MediaMath’s Terminal One automated buying platform, provides advertising agencies with access to tens of billions of impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and quants. Investors in the company include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, and European Founders Fund. For more information on MediaMath, visit www.mediamath.com.

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe. The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

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