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September 16, 2009, Article

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MediaMath Launches MathSelect to Enable More Efficient Brand Advertising

The First Trading Platform to Combine Biddable Buying Efficiencies with Enhanced Targeting Precision

NEW YORK — September 16, 2009 ― MediaMath, the leading digital media buying platform and services company, today announced the official launch of its MathSelect™ suite of targeting tools, which enables agencies to achieve greater precision and cost efficiency for clients’ brand marketing efforts.

The MathSelect product suite is now embedded into TerminalOne™, MediaMath’s industry-leading media and data buying platform, to deliver the efficiency of exchange-based buying with site- and cookie-level targeting precision. Leveraging MediaMath’s proprietary data and supply relationships, MathSelect allows agencies to transparently target participating ComScore 250 publishers, contextual channels across top-tier sites and portals, and dozens of demographically- and behaviorally-defined audience segments across more than 10 billion impressions daily.

“Our mission is to serve agencies’ needs as they adopt our solutions to deliver more efficient, scalable, and precise campaigns for clients,” said Joe Zawadzki, CEO of MediaMath. “While the MediaMath platform has long supported highly complex trading strategies, our agency clients also require simple, flexible ways to execute targeted brand advertising with the superior quality, accuracy, reach, and cost-efficiency they’re used to from MediaMath. Through MathSelect, MediaMath is the first trading platform to provide these crucial capabilities.”

Several MediaMath clients have already used MathSelect to power successful brand campaigns for top-tier financial services companies, travel providers, and consumer packaged goods brands.

MathSelect is the latest addition to MediaMath’s TerminalOne platform – the first and most-scaled media buying platform in the industry. The platform, launched in 2007, is focused on providing advertising agencies with the user-friendly tools, technology, and back-office services needed to trade effectively across leading display advertising sources. It includes a common interface and workflow, data management layer that integrates marketer and third-party data, PhD-designed algorithms and bid optimization, and deep relationships with over a dozen major sources of quality supply, including Yahoo! RightMedia, Google’s DoubleClick Advertising Exchange, Microsoft AdECN, Facebook, and others.

ABOUT MEDIAMATH

MediaMath’s automated buying platform provides advertising agencies with access more than 10 billion impressions daily, and a simple workflow that manages the powerful analytics and rich data necessary to make best use of them. Headquartered in New York, the company was founded in 2007 by a team of seasoned entrepreneurs, marketers, technologists, and quants. Investors in the company include Safeguard Scientifics, Inc. (NYSE: SFE), QED Investors, and European Founders Fund. For more information on MediaMath, visit www.mediamath.com.

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