.Rising: MediaMath enables advertisers to access FBX’s API through the TerminalOne platform API
MediaMath, the creator of the TerminalOne Marketing Operating System™ (T1) for digital marketers, now enables advertisers to access FBX inventory through the T1 Platform API, further enhancing the platform’s capability.
MediaMath is one of the few select demand-side technology partners that have direct integration with FBX, providing easy access to FBX Right Hand Side and Page Post Ad inventory. The release of the T1 FBX API adds additional functionality to T1 Platform API, empowering clients to build custom tools to optimize and scale their T1 FBX workflow.
“We’ve built our platform on the premise of openness, and this integration is a significant step towards building the most modular and flexible operating system for marketers,“ said Wil Schobeiri, senior vice president, technology, MediaMath. “No two advertisers are exactly alike – and therefore need technology solutions that can be customized to their unique needs.”
MediaMath will guide clients through the integration process, providing easy-to-follow documentation, expert service, and support.
Launched in 2012, Facebook Exchange (FBX) enables real-time bidding (RTB) and cross-channel marketing, delivering specific impressions that allow advertisers to target audiences. MediaMath has been among the select DSP partners from the beginning of FBX, enabling advertisers to expand their reach and target to Facebook’s vast user base.