Retargetly announces partnership with MediaMath, first DSP for programmatic media buying
Buenos Aires, March 11th, 2016 – In an effort to provide services at a global scale Retargetly, the leading independent DMP and Data Exchange that focuses on hispanics audiences, has partnered with MediaMath, creator of TerminalOne Marketing Operating System™ and first Demand Side Platform (DSP) for programmatic media buying.
This new partnership will provide MediaMath’s global client base with powerful tools to maximize their programmatic campaigns. “Through this integration, Retargetly will make its data and technology available at an international scale to brands, marketers and agencies associated with MediaMath, increasing the possibilities for more and more people worldwide to be targeted accurately” said Daniel Czaplinski, CEO of Retargetly. Retargetly’s proprietary DMP technology will enable MediaMath’s clients to build and activate custom audiences in order to apply better targeting capabilities and increase ROI. Access to detailed insights will also be available, allowing MediaMath’s clients to measure results and optimize their campaigns in real time basis.
Likewise, Retargetly’s Data Exchange – tracking over 100 million unique users and over 1 billion events per month – will be integrated with TerminalOne, providing marketers with demographic, interest and in-market behavioral data collected from top selected data providers.
Daniel Czaplinski expressed the company’s enthusiasm for this new partnership. “We are thrilled to announce our integration with MediaMath” he said. “At Retargetly we believe that together we can bring the right combination of data and technology for success,” concluded Retargetly’s CEO.
Fernando Juárez, head of MediaMath in Latin America, commented: “At MediaMath, we continue to build partnerships that benefit advertisers in Latin America like never before. The integration with Retargetly has been expected by our clients and we’ve listened and delivered. With the expansion of relevant technology offerings through TerminalOne, there is no doubt that 2016 will be a great year for programmatic media buying in our region.”
Retargetly is the leading independent DMP and Data Exchange that focuses on hispanics audiences. We power publishers, marketers and advertising agencies at a global scale with 100% proprietary segmentation technology and audiences that deliver results.
MediaMath (www.mediamath.com) is a global technology company that’s leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System™. A pioneer in the industry introducing the first Demand-Side Platform (DSP) with the company’s founding in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.