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June 14, 2013, Article

Article

"Are You Calling Me Liar?" – A game show hosted by MediaMath and Digiday at Cannes Lions

Link to original Digiday article

Our coverage of the Cannes International Festival of Creativity is brought to you by Centro, a provider of media services and software that aims to improve campaign performance and digital media teams’ productivity.

Digiday is heading to Cannes next week for the Cannes Lions. We’ll aim to cover the festival, which has morphed from an agency creative gathering into an all-encompassing event for all media, from a different point of view. We’ll aim to pull back the veil on the real action in Cannes, from the parties to the scuttlebutt along the Croisette. Thanks to Centro for sponsoring our coverage.

On Tuesday evening, from 6:30 p.m. to 8:30 p.m., Digiday is putting on a game show, in partnership with Mediamath. “Are You Calling Me Liar?” features top advertising executives telling tales, some true and some false. Two teams will compete to figure out who is telling the truth — and who isn’t. This being Cannes, there will be cocktails served. The participants are:

Lauren Crampsie, CMO of Ogilvy

Steve Babcock, executive creative director, EVB

Wayne Arnold, worldwide CEO, Profero

Sophie Kelly, president, The Barbarian Group

Conor Brady, global creative director, Huge

Sarah Hoffstetter, president, 360i

If you’re interested in attending, please RSVP.

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