Press Release: MediaMath Turns the Spotlight on Customer-Centric Marketing

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NEW YORK, Aug. 13, 2013 /PRNewswire-iReach/ — When digital brand marketers leverage the customer insights available to them and create dynamic, individualized messages, they unlock the potential for enhanced, more relevant customer experiences and greater advertising impact.

MediaMath's recently published blog posts emphasize this notion, specifically offering tips to increase engagement through tailored messages on Facebook and addressing the importance of leveraging data to maximize online retail marketing dollars. 

Read the posts to learn how to personalize your marketing messages, even to the largest of audiences.

• Big Data: Why Activating Data is the Key to Customer-Centric Marketing

            By Dave Reed, SVP Revenue Operations, MediaMath

• Get Personal with the Biggest Audience on the Planet with an FBX+DCO Strategy

            By Matt Sutherland, Manager, Business Development, MediaMath

• Getting Personal on a Massive Scale in Retail

            By Jamie Bernheim, Senior Marketing Manager, MediaMath

MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology – its TerminalOne Marketing Operating System™ – that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.

About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business.  Powering the operations for thousands of marketers, including those representing 55 of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.