Press Release: MediaMath and Integral Ad Science Join Forces to Improve Advertising Performance and Drive Marketer ROI
NEW YORK, Jan. 20, 2015 /PRNewswire/ — In an effort to improve advertising media quality for consumers and brands alike, MediaMath has partnered with Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media.
MediaMath clients can now take advantage of Integral’s pre-bid targeting solution, Bid Expert, as well as its TRAQ (TRue Advertising Quality) media quality score within the TerminalOne Marketing Operating System™ to improve brand safety, viewability, fraud detection, and overall media quality. This partnership will further enable marketers to control the quality and maximize the value of every impression to help ensure the greatest impact. Coupled with MediaMath’s market-leading campaign management tools and intelligent machine-learning algorithms, media quality data from Bid Expert will reinforce marketers’ ability to optimize towards desired business outcomes and combat those who perpetrate the exploitation of digital advertising.
“Like MediaMath, Integral is committed to creating an online environment that yields greater results and control to marketers,” said Greg Williams, Co-Founder and SVP OPEN Partnerships for MediaMath. “By combining our own proprietary tools and processes with those of Integral Ad Science, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity. We look forward to collaborating with Integral even further to enable marketers to see the maximum potential of their advertising investment.”
Leaders in the space, MediaMath and Integral are dedicated to evolving an ecosystem that provides value and transparency to all participants. Beyond providing tools to help marketers ensure high-quality environments for their advertising, both are strongly committed to continuing to educate the industry on best practices for mitigating risk, optimizing performance, understanding the truths around factors like viewability, fraud, and delivering the actionable data and insights that marketers demand.
“We are excited that MediaMath has integrated our media quality targeting segments, reinforcing an outcomes-oriented approach to improving campaign performance and budget efficiency,” said Michael Iantosca, Chief Revenue Officer, Integral Ad Science. “Now, MediaMath customers can take an even more intelligent approach to buying with the addition of our granular and dynamic scores of media inventory.”