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November 24, 2014, Article

Article

Patently Apple: L.L. Bean First to Leverage iAd with MediaMath’s Marketing OS

Read on Patently Apple

Today, MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, announced a first-of-its kind integration with Apple’s iAd platform to offer marketers the ability to run ad campaigns within more than 250,000 apps on Apple devices across more than 100 countries.

MediaMath clients who incorporate iAd into their digital marketing efforts will be able to engage consumers with rich ad experiences across a wide range of mobile devices. The offering allows advertisers to leverage Apple’s exclusive targeting data or automatically find the best audiences for a given ad using insights from billions of Apple transactions. MediaMath clients will also benefit from streamlined campaign setup & management, a wide range of reporting including metrics from tap-through rates to video completes, simplified billing, and early access to new features and functionality.

“With marketing budgets rapidly shifting towards programmatic, and the continued rapid growth of mobile, iAd brings a powerful combination of global scale, unique & rich data, and a high-quality user experience, allowing our clients to engage with their target consumers across an unprecedented range of apps and devices,” said Ari Buchalter , COO, MediaMath about the opportunity with iAd.

L.L. Bean, one of the first to leverage iAd via MediaMath, commented: “MediaMath continues to innovate and stay ahead of the curve through strategic partnerships and product innovation, and their integration with Apple’s iAd platform is no exception,” said Jeff Allen, VP of eCommerce, L.L. Bean. “The rich targeting data, expansive reach across mobile devices, and high-impact ad units allows us to further engage our target audiences and even expand to new demographics.”

MediaMath will offer clients self–service campaign management through a powerful UI, as well as the option of having MediaMath’s experts execute and optimize campaigns on their behalf.

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