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November 24, 2014, Article

Article

MRWeb: MediaMath Integrates with Apple’s iAd

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US-based digital marketing specialist MediaMath has announced the integration of its service with Apple’s iAd platform, which it says will allow marketers to run ad campaigns within more than 250,000 apps on Apple devices across more than a hundred countries.

Advertisers will make use of Apple’s exclusive targeting data or ‘automatically find the best audiences for a given ad using insights from billions of Apple transactions’, according to MediaMath. The latter’s clients will also get a wide range of reporting including metrics from tap-through rates to video completes, and can choose between self-service campaign management and the services of a team of MediaMath experts.

Founded in 2007, MediaMath offers the data and ad platform TerminalOne, and has twelve global locations across five continents. The firm has enjoyed a busy year, starting with the purchase of French ad targeting firm Tactads in the Spring. After closing a $73.5m Series C round of funding earmarked for ‘global expansion’, it opened offices in Tokyo, Paris and Sydney, and acquired social media ad platform Upcast. It thenacquiredaudience targeting tech company Rare Crowds, for an undisclosed sum, earlier this month.

MediaMath COO Ari Buchalter says of the latest announcement: ‘With marketing budgets rapidly shifting towards programmatic, and the continued rapid growth of mobile, iAd brings a powerful combination of global scale, unique & rich data, and a high-quality user experience, allowing our clients to engage with their target consumers across an unprecedented range of apps and devices’.

Details of the Apple integration are online at www.mediamath.com/terminalone-and-apple-iad .

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