News

Back to News

News

July 9, 2014, Article

Article

MediaPost: West Cary Group Taps MediaMath, Launches In-House Trading Desk

Read on MediaPost

July 9, 2014 – West Cary Group, a Richmond, VA.-based marketing agency, this week announced it is using MediaMath’s ad technology to create its own trading desk for programmatic ad buying.

“There was a time when independent agencies like West Cary Group couldn’t compete in media in a big way because larger agencies had locked in economies,” stated Joe Zawadzki, CEO of MediaMath. He noted that adding agencies like West Cary Group to the competitive landscape helps “democratize media.”

West Cary Group’s new in-house trading desk will be used to buy display, mobile, online video and social advertising via programmatic, per Zawadzki. According to the company’s Web site, clients include PayPal, Capital One, University of Virginia and others.

Back to News

View all Locations
Contact Us
*The following fields are missing.

Thank You

Your request has been received and we will contact you shortly.