MediaPost: Aerserv Taps BidSwitch To Launch Mobile Video Exchange; MediaMath Plugs In
Ad tech platform AerServ is expanding into the world of mobile video. The company has taken its biggest step yet to grow its mobile video ad exchange by partnering with BidSwitch, itself an ad tech provider.
“In response to ever-increasing demand for mobile RTB, we have been focused on ramping up our programmatic offerings,” stated Josh Speyer, CEO of AerServ.
BidSwitch claims to be partnered with over 100 buy-side players, including DSPs and trading desks. One of those partners is MediaMath, a DSP. Per a release, MediaMath is a launch partner of AerServ’s mobile video ad exchange, and its clients will have access to the inventory sold on the exchange.
Other BidSwitch clients can request connection to AerServ’s new exchange.