MediaMath/Spree7 in ExchangeWire
Sven Rupert Talks About The New Spree7 Operation in Germany, Its Partnership With MediaMath, And The Potential For The New Trading Desk
Published: April 23, 2012
Sven Ruppert is Senior Project Manager at PubliGroupe Ltd. Here he discusses the newly launched Spree7 trading desk in Germany, the partnership with MediaMath and the potential of the new ad trading JV in Germany, including the potential of leveraging business relationships like that of Zanox.
Can you give an over view of the Spree7 proposition?
How are you going to differentiate yourself form the retargeting companies dominating the German market? How will you get closer to the brand advertisers?
Spree7 is trying to build a diverse team of complementary experts who do have not only performance but also experience in brand advertising. We are actively exploring partnerships that will help us to get access to data sets that help our brand advertisers.
Is the German data-driven display market primed for big growth in 2012?
There is a trend in Europe now for specialist display buyers – or independent trading desks. Will agencies continue to outsource this speciliasm?
Are you not competition for the agency trading desks?
Can you some background on Publigroupe in the European market – and what expertise it will bring to the new Spree7 JV?
Can you give some insight on how the relationship with MediaMath will work? Is MediaMath just tech partner?
MediaMath is a shareholder of Spree7. Therefore it is more than just a tech partnership. Obviously Spree7 will build all its services on the T1 platform, but we will frequently exchange sales leads and discuss day-to-day business on a regular basis.
Given the Publigroupe partnerships with Axel Springer in companies like Zanox, is there a huge affiliate market spend that the new Spree7 entity can tap into?
To be honest we would love to build a close partnership with zanox. zanox is a great company, Europe’s leading affilate network thanks to the acquisitions of affiliate window and buy.at. Retargeting is a big part of affiliate marketing nowadays and we would like to be a part of that. We believe that we are just at the beginning of the age of data and that performance marketing will down the road use more than just retargeting data to increase ROI. Affiliate networks will enable companies like us to build very intelligent performance marketing concepts of the future.
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